Types Of Digital Marketing

Digital Marketing

„Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to online marketing“ or „a summarizing term for all 

 online  marketing activities“ lets put it simply

Types Of Digital Marketing

1. Social Media Marketing

The Social Ms has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.

Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source Wikipedia

2. Search Engine Marketing (SEM)1

While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.

3. Pay-Per-Click Advertising (PPC)

Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.

4. Affiliate Marketing

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.

5. Email Marketing

Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust – eventually, you will be able to turn a percentage of your audience into customers

Many articles on digital marketing stop with the above 7 types of Online digital marketing. But then we could simply name it online marketing.

6. Radio advertising

You know what I am referring to, don’t you? Those breaks in your favorite music program where someone tells you what car to buy or what cleaner to use. Some of these spots can be rather annoying, a select few manage to be entertaining – at least when you hear them the first time.

There is still more to radio advertising: For instance, you can sponsor a program and

7. Mobile Phone Advertising

SMS advertising has been around for some time now. And with technology like Bluetooth still on the rise, the marketing and advertising options for mobile especially in local marketing have by far not yet been fully leveraged.

8. Television advertising

It is not dead yet: The spot that breaks up your favorite television program. While we are more and more getting used to finding ways to omit having to actually watch TV commercials there is still some marketing success in TV advertising.

In fact, some spots like the ones created for Super Bowl make it to some notable marketing fame

Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser.

9. Search Engine Optimization (SEO)

SEO is the process of optimizing content or websites so that they show up in search results in search engines like Goo1gle. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords or keyphrases in the copy of a website or within the content you want to show in search and getting links to this website or content.

10. Mobile Phone Advertising

SMS advertising has been around for some time now. And with technology like Bluetooth still on the rise, the marketing and advertising options for mobile especially in local marketing have by far not yet been fully leveraged.

 And Consider For Your Marketing Strategy-----